Submitting your Cafepress site to free directories should be one of the first things you do. Its free and doesn't involve much effort (unlike writting articles, etc).
Many directories will require you to do a reciprocal link (meaning that you include a link to their site on your page) also. If you have a premium Cafepress shop then thats fairly straightforward, if however like me you only have a basic shop this might prove to be a bit more tricky since you cannot edit the html. This is where having a blog or squidoo lens comes in handy. When these directories ask for a reciprocal link they ask for the site where the link will be and give you some code to put on your site. For example on my squidoo lens I added a text module near the foot where I can add these reciprocal links with the title saying something like "Post your site in these directories".
www.connectedinternet.co.uk/directory
www.tshirtaffiliates.com/submit.php
www.jf3000.com
www.ukstudentdirectory.com/submit.php
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